Foundation Manufacturer
for Private Label, OEM and ODM Brands
ZM Cosmetic Lab develops and coordinates custom foundation projects for beauty brands, retailers and experienced e-commerce businesses.
Years of Experience
Partner Countries
Customers Served
Ready-to-Use Formulas
Full Certifications









Custom Foundation Formats
Liquid Foundation
A versatile format suitable for sheer-to-full coverage and natural-to-matte finishes.
Serum Foundation
A lightweight, fluid format designed for natural coverage and a skincare-inspired sensory experience.
Cream Foundation
A richer format suitable for medium-to-high coverage, professional makeup and comfortable emollient finishes.
Foundation Stick
A portable format suitable for direct application, targeted coverage and fast makeup routines.
Cushion Foundation
A portable complexion format designed for controlled application, convenient touch-ups and complete retail presentation.
Powder Foundation
A pressed-powder format suitable for oil-control, portable application and soft-focus coverage.
Custom Foundation Coverage, Finish and Skin Feel
Coverage, finish and skin feel should be developed together so the formula performs as the brand intends.
Coverage
- Higher coverage should be evaluated for texture visibility, heaviness, blending and layering.
Finish
- Natural
- Skin-like
- Radiant
- Satin
- Matte
Skin Feel
- Lightweight
- Comfortable film
- Moisturizing feel
- Silky finish
- Controlled oil feel
Custom Foundation Shade Development
Coverage, finish and skin feel should be developed together so the formula performs as the brand intends.

Shade Customization Capabilities
Our shade-development support may include:
- Custom shade matching based on benchmark products or physical samples
- Development of individual shades or a coordinated shade collection
- Development of a core launch range with room for future expansion
- Creation of production references for repeat orders

On-Skin Shade Evaluation
Each shade can be reviewed at different application stages:
- Performance under different lighting conditions
- Fully blended result
- Compatibility with the intended coverage and finish

Shade Approval and Production Consistency
- The approved golden sample, formula specification, shade reference and agreed acceptance criteria become the production standards for the first order and future replenishment.
- The final shade-control method can be confirmed according to the formula, shade range, production requirements and available measurement conditions.
Custom Foundation Formula Ingredient Direction
We can optimize an existing formula or develop a new foundation formula around your target product positioning.
- Hydrating & Moisturizing
- Oil-Control & Mattifying
- Lightweight & Comfortable
- Long-Wear & Transfer-Resistant
- Skincare Ingredient Customization
- Fragrance-Free & Other Formula Requirements
Finished Foundation Product Showcase
WHY ZM Cosmetic Lab
We coordinate formula development, shade approval, component selection, packaging preparation, testing, production handover and repeat supply through one project workflow.
Product teams can use the approved brief, shade standards, component specifications and quality requirements as the reference for future replenishment.
Laboratory Engineers
Custom formula development across colour cosmetics, skincare and functional formulations.
Shade Consistency Control
Our 7 QA and testing specialists colour-check each lip gloss batch against the approved shade standard, with batch-to-standard colour difference controlled at ΔE00 (CIEDE2000) ≈ 1.5.
Production Lines
Daily output capacity of 100,000 units across all production lines
Units/Day Lip gloss Filling
1 dedicated full-automatic lipstick filling machine with precision dispensing technology
预备配方
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质检
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Trusted by Beauty Brands Worldwide






Market-Specific Compliance Documentation
Our private label lip makeup portfolio gives professional beauty brands a starting point for launching a new product or expanding an existing range. Select the format that fits your target market, price point and brand position, then develop the formula, shade direction and packaging around your product brief.
EU Compliant
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EMC Certified
FDA Registered
EU Compliant
Heavy Metal Tested
Utility Model Patent
Utility Model Patent
Design Patent
Meet ZM Cosmetic Lab at Global Beauty Trade Shows
BEAUTY WORLD
United Arab Emirates
COSMOPROF
Bologna, Italy
BEAUTY DUSSELDORF
Germany
COSMETIC BUSINESS
Munich, Germany
NBG
Munich, Germany
BEAUTY DAYS
Warsaw, Poland
PROFESSIONAL BEAUTY
Manchester, UK
BEAUTY GREECE
Athens, Greece
Frequently asked questions about
Foundation Products
Which foundation format is right for our brand and target consumer?
Liquid foundation offers the widest range of coverage and finishes. Serum foundation suits lightweight, skin-like positioning; cream and stick formats support richer coverage or convenient application; cushion foundation suits portable touch-ups; and powder foundation supports oil-control and compact use.
Share your target consumer, preferred finish, coverage and sales channel, and we can recommend a suitable development route.
Can you develop a scalable shade range for different skin tones and undertones?
Yes. We can develop a core launch range or a broader shade system across different depths and cool, warm, neutral, olive, peach or golden undertones.
The range can be planned for the target market and structured to support future regional expansion and shade additions.
How do you evaluate oxidation, wear and compatibility with skincare, primer and sunscreen?
We compare the freshly applied shade with the blended, set and wear-stage color while reviewing migration, creasing, fading and texture changes.
The formula can also be tested with the intended skincare, sunscreen, primer and setting products to identify pilling, separation, patchiness or excessive buildup.
Which packaging options are available for different foundation formats?
Liquid and serum foundations may use pump bottles, airless bottles, droppers or tubes. Cream, stick, cushion and powder formats can use jars, compacts, twist-up components, refillable cushion systems or pressed-powder cases.
Final selection depends on formula compatibility, dispensing or filling requirements, order quantity, target price and brand positioning.
Develop Your Custom Foundation Range
Share your product brief, target markets, SKU plan, packaging requirements and launch schedule. Our team will review the project and recommend the appropriate development and manufacturing route.
- +86 15013823384
- info@zmcosmeticlab.com
- Response within 12 hrs
- Location #1:
- Location #2:
PROJECT BRIEF
Share your product details
*Noted: Our products each sku is 5000pcs~10000pcs depends on package material. We can offer you free sample by courier collect.
*We review each brief and respond within 12 hrs.