Private Label Eyeliner Manufacturer for Beauty Brands
Develop lip liner products around your target market, price position and brand requirements.
Years of Experience
Partner Countries
Customers Served
Ready-to-Use Formulas
Full Certifications









Customizable Eye Liner Formats
Liquid Eyeliner Pen
Custom tip, formula, fill, barrel & branding.
Gel Eyeliner Pencil / Twist-Up
Custom core, format, formula, shade & branding.
Pencil Eyeliner
Custom format, core, formula, shade & branding.
Eyeliner Formula Development
Define how the lip product looks, applies, wears and feels. We can work on texture, shade, color payoff, finish, wear performance and sensory profile while considering brand positioning, target market and intended claims.

Texture and Application
Set spreadability, viscosity, cushion, tack, hardness and ease of even application. Lipstick, lip gloss, lip oil and lip liner each need different application targets.

Comfort and After-Feel
Adjust weight, tack, dryness, tightness, cushion and comfort after application so the sensory profile suits the intended user.

Shade and Color Payoff
Define the target shade, transparency, coverage, intensity and buildability, then use an agreed reference to review batch consistency.

Functional Effects
For moisturizing, plumping, smoothing or cooling directions, review the intended claim, evidence and testing requirements for the destination market.

Finish
Choose matte, soft matte, satin, glossy, glassy, shimmer or metallic effects that fit the brand position and use occasion.

Scent and Flavor
Set fragrance direction, intensity, flavor impression or a fragrance-free option. Lip products may be used close to the mouth, so sensory acceptance matters.

Wear Performance
Set the relevant expectation for color retention, transfer, feathering, water resistance and fade pattern. Performance criteria should match the product format.

Formula Standards and Ingredient Requirements
Review vegan, natural-origin, ingredient-exclusion, pigment and other brand standards together with the restrictions of the sales market.
Eyeliner Colour and texture customisation
Coordinate printing method, artwork, color matching, surface effects and market-specific product information for the lip makeup pack. Review artwork, print samples and applicable labeling details before production.
Printing Method
Select screen printing, pad printing, hot stamping, UV printing, offset printing or labels according to the material, shape, surface effect and detail required.
Logo and Artwork Reproduction
Check the logo, artwork, type and fine details against the brand guide across tubes, bottles, pencils and other component formats.
Color Matching
Use an agreed Pantone or color reference and review how the shade changes across different materials, finishes and production methods.
Surface Effects
Choose gloss, matte, frosted, metallic, soft-touch, transparent or other surface effects that support the product position.
Print Durability
Review resistance to rubbing, oils, alcohol, hand contact, transport and daily use so print, color and decoration remain legible.
Market-Specific Product Information
Coordinate INCI ingredients, net content, shade or batch details, PAO, country of origin, warnings and other label information against the destination market requirements.
Custom Eyeliner's Tip
Fine brush tips
- Create thin, flexible lines for detailed wings and precise eye makeup.
Felt tips
- Provide a smooth, even line with an applicator that is easy to use for everyday makeup.
Our private label lip makeup portfolio gives professional beauty brands a starting point for launching a new product or expanding an existing range. Select the format that fits your target market, price point and brand position, then develop the formula, shade direction and packaging around your product brief.
Eyeliner structure and packaging
Metal Pen Barrel
Aluminum & Stainless Steel Primary Packaging
Premium-grade aluminum-alloy or stainless-steel pen barrel with anodizing, electroplating, or powder-coating surface finish. Available in matte / gloss / metallic textures for a luxurious brand touch.
Plastic Pen Barrel
Injection-Molded PP/ABS Container
Lightweight, high-durability injection-molded barrel in PP or ABS resin. Supports full-color spray coating, silk-screen / pad printing, and UV or hot-stamp logo branding — cost-efficient with flexible MOQ.
Glass Jar
Premium Primary Packaging for Gel Liner
Crystal-clear (borosilicate) glass jar that showcases rich gel formula color. Paired with metal or plastic screw caps, enabling airtight, spill-proof sealing suitable for gel & cream liner pots.
Plastic Jar
PP/PET Wide-Mouth Container
Durable, lightweight, shatter-resistant PP or PET wide-mouth jar. Easy to customize in color, cap design, and labeling; offers economical cost structure and low-MOQ production for volume orders.
Finished Eye Liner Showcase
WHY ZM Cosmetic Lab
We coordinate formula development, shade approval, component selection, packaging preparation, testing, production handover and repeat supply through one project workflow.
Product teams can use the approved brief, shade standards, component specifications and quality requirements as the reference for future replenishment.
Laboratory Engineers
Custom formula development across colour cosmetics, skincare and functional formulations.
Shade Consistency Control
Our 7 QA and testing specialists colour-check each makeup product batch against the approved shade standard, with batch-to-standard colour difference controlled at ΔE00 (CIEDE2000) ≈ 1.5.
Production Lines
Coordinated production lines support consistent scheduling across our color cosmetics portfolio.
Units/Month
Stable capacity for new product launches and repeat orders.
Ready-to-Use Formulas
Choose from ready-to-use formulas and customize the finish, texture and shade for faster product development.
Quality Inspection
Our 7-step inspection process checks shade, texture, filling and packaging consistency before release.
Trusted by Beauty Brands Worldwide






Market-Specific Compliance Documentation
Our private label lip makeup portfolio gives professional beauty brands a starting point for launching a new product or expanding an existing range. Select the format that fits your target market, price point and brand position, then develop the formula, shade direction and packaging around your product brief.
EU Compliant
European Union Regulations – Full EU cosmetics compliance
EMC Certified
Meets EU Electromagnetic Compatibility Standards
FDA Registered
Registered U.S. Cosmetic Manufacturing Facility
EU Compliant
Provides Essential Product Safety Information
Heavy Metal Tested
Verified Product Safety Compliance
Utility Model Patent
Protected Packaging Innovation
Design Patent
Protected Innovative Packaging Design
Meet ZM Cosmetic Lab at Global Beauty Trade Shows
BEAUTY WORLD
United Arab Emirates
COSMOPROF
Bologna, Italy
BEAUTY DUSSELDORF
Germany
COSMETIC BUSINESS
Munich, Germany
NBG
Munich, Germany
BEAUTY DAYS
Warsaw, Poland
PROFESSIONAL BEAUTY
Manchester, UK
BEAUTY GREECE
Athens, Greece
Discuss your next Eye Makeup products.
Share your product brief, target markets, SKU plan, packaging requirements and launch schedule. Our team will review the project and recommend the appropriate development and manufacturing route.
- Response within 12 hrs
- Location: No. 36 Aixian Street, Qixianling, Dalian High-Tech Industrial Park, Dalian, Liaoning Province, China
PROJECT BRIEF
Share your product details
*Noted: Our minimum order quantity is 3,000 units in total, with a minimum of 1,000 units per color (SKU). Samples are available; courier charges are payable by the recipient.
*We review each brief and respond within 12 hrs.