Private Label Eyeliner Manufacturer for Beauty Brands

Develop lip liner products around your target market, price position and brand requirements. 

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Years of Experience
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Partner Countries
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Customers Served
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Ready-to-Use Formulas
Full Certifications

Customizable Eye Liner Formats

Eyeliner Formula Development

Define how the lip product looks, applies, wears and feels. We can work on texture, shade, color payoff, finish, wear performance and sensory profile while considering brand positioning, target market and intended claims.

Texture and Application

Set spreadability, viscosity, cushion, tack, hardness and ease of even application. Lipstick, lip gloss, lip oil and lip liner each need different application targets.

Comfort and After-Feel

Adjust weight, tack, dryness, tightness, cushion and comfort after application so the sensory profile suits the intended user.

Shade and Color Payoff

Define the target shade, transparency, coverage, intensity and buildability, then use an agreed reference to review batch consistency.

Functional Effects

For moisturizing, plumping, smoothing or cooling directions, review the intended claim, evidence and testing requirements for the destination market.

Finish

Choose matte, soft matte, satin, glossy, glassy, shimmer or metallic effects that fit the brand position and use occasion.

Scent and Flavor

Set fragrance direction, intensity, flavor impression or a fragrance-free option. Lip products may be used close to the mouth, so sensory acceptance matters.

Wear Performance

Set the relevant expectation for color retention, transfer, feathering, water resistance and fade pattern. Performance criteria should match the product format.

Formula Standards and Ingredient Requirements

Review vegan, natural-origin, ingredient-exclusion, pigment and other brand standards together with the restrictions of the sales market.

Eyeliner Colour and texture customisation

Coordinate printing method, artwork, color matching, surface effects and market-specific product information for the lip makeup pack. Review artwork, print samples and applicable labeling details before production.

Printing Method

Select screen printing, pad printing, hot stamping, UV printing, offset printing or labels according to the material, shape, surface effect and detail required.

Check the logo, artwork, type and fine details against the brand guide across tubes, bottles, pencils and other component formats.

Use an agreed Pantone or color reference and review how the shade changes across different materials, finishes and production methods.

Choose gloss, matte, frosted, metallic, soft-touch, transparent or other surface effects that support the product position.

Review resistance to rubbing, oils, alcohol, hand contact, transport and daily use so print, color and decoration remain legible.

Coordinate INCI ingredients, net content, shade or batch details, PAO, country of origin, warnings and other label information against the destination market requirements.

Custom Eyeliner's Tip

Fine brush tips

  • Create thin, flexible lines for detailed wings and precise eye makeup.

Felt tips

  • Provide a smooth, even line with an applicator that is easy to use for everyday makeup.

Our private label lip makeup portfolio gives professional beauty brands a starting point for launching a new product or expanding an existing range. Select the format that fits your target market, price point and brand position, then develop the formula, shade direction and packaging around your product brief.

Eyeliner structure and packaging

Metal Pen Barrel

Aluminum & Stainless Steel Primary Packaging

Premium-grade aluminum-alloy or stainless-steel pen barrel with anodizing, electroplating, or powder-coating surface finish. Available in matte / gloss / metallic textures for a luxurious brand touch.

Plastic Pen Barrel

Injection-Molded PP/ABS Container

Lightweight, high-durability injection-molded barrel in PP or ABS resin. Supports full-color spray coating, silk-screen / pad printing, and UV or hot-stamp logo branding — cost-efficient with flexible MOQ.

Glass Jar

Premium Primary Packaging for Gel Liner

Crystal-clear (borosilicate) glass jar that showcases rich gel formula color. Paired with metal or plastic screw caps, enabling airtight, spill-proof sealing suitable for gel & cream liner pots.

Plastic Jar

PP/PET Wide-Mouth Container

Durable, lightweight, shatter-resistant PP or PET wide-mouth jar. Easy to customize in color, cap design, and labeling; offers economical cost structure and low-MOQ production for volume orders.

Finished Eye Liner Showcase

WHY ZM Cosmetic Lab

We coordinate formula development, shade approval, component selection, packaging preparation, testing, production handover and repeat supply through one project workflow.

Product teams can use the approved brief, shade standards, component specifications and quality requirements as the reference for future replenishment.

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Laboratory Engineers

Custom formula development across colour cosmetics, skincare and functional formulations.

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Shade Consistency Control

Our 7 QA and testing specialists colour-check each makeup product batch against the approved shade standard, with batch-to-standard colour difference controlled at ΔE00 (CIEDE2000) ≈ 1.5.

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Production Lines

Coordinated production lines support consistent scheduling across our color cosmetics portfolio.

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Units/Month

Stable capacity for new product launches and repeat orders.

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Ready-to-Use Formulas

Choose from ready-to-use formulas and customize the finish, texture and shade for faster product development.

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Quality Inspection

Our 7-step inspection process checks shade, texture, filling and packaging consistency before release.

Trusted by Beauty Brands Worldwide

Market-Specific Compliance Documentation

Our private label lip makeup portfolio gives professional beauty brands a starting point for launching a new product or expanding an existing range. Select the format that fits your target market, price point and brand position, then develop the formula, shade direction and packaging around your product brief.

Meet ZM Cosmetic Lab at Global Beauty Trade Shows

Discuss your next Eye Makeup products.

Share your product brief, target markets, SKU plan, packaging requirements and launch schedule. Our team will review the project and recommend the appropriate development and manufacturing route.

PROJECT BRIEF

Share your product details

*Noted: Our minimum order quantity is 3,000 units in total, with a minimum of 1,000 units per color (SKU). Samples are available; courier charges are payable by the recipient.

*We review each brief and respond within 12 hrs.

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Share your business brief

*Noted: Our minimum order quantity is 3,000 units in total, with a minimum of 1,000 units per color (SKU). Samples are available; courier charges are payable by the recipient.

*We review each brief and respond within 12 hrs.